Perhaps you’ve got your groovy new brand and have secured a Domain or maybe you have decided it’s time to give your existing website a makeover. Assuming you’ve gone this far you’ve probably done a fair bit of work behind the scenes. You know that the people are going to want what you’ve got but they need to be able to find you and they need to like what they see when they do find you. This is where killer web copy and search engine optimisation (SEO) can give you the edge in a competitive marketplace.

Recently a friend said to me… ‘you have such interesting friends.’ I think she is right - I do! I love people and I think if there is a common thread among the humans I have collected throughout my life it is that most of them are leaders or trailblazers, but in totally different ways. Some do it quietly and others are more overt, but they are all creating impact. They are thought leaders.

The successful implementation of any marketing strategy requires a team of specialists to pull it all together. When it comes to content, parking an article on the website blog and expecting your target audience to read it is not a wise move. To amplify your message you will need to make sure it gets distributed through the right channels so that you reach as many people as possible. Understanding which social platform or media publication is best for your message and how to leverage it can be tricky.

I spoke to LinkedIn marketing specialist, Lucy Bingle about this, and she and I both agree on one thing - killer content comes first!

As a child, I loved to write stories. I would pen and post to my long-suffering aunts and grandmother for their literary pleasure! I guess the desire to communicate ideas and solve problems through the written word drew me to my chosen profession. As I gained experience, I learned the true power of storytelling as a marketing tool.

If you want your business to stand out, a good story is a great place to start. For one, it’s your story and everyone’s story is different. Bingo - some fresh, real content on the internet.