There’s no doubt about it, storytelling in marketing is hot right now. The great thing about stories is that they tend to get re-told, whether it be by a share on social media or good old-fashioned word of mouth.
Having a good content strategy is fundamental to any marketing plan these days. This content can take many shapes and forms depending on who you are trying to engage and what platform it is being disseminated on. But, what should you be looking for when engaging a content writer?