So, you are in business and like any self-respecting entrepreneur your number one priority is likely to be growth. I have news for you. Blogging works and it is worth investing in it as part of your long-term content strategy.

It generates more leads

A regular blog is a very effective way of warming up your customers, giving them a feel for your unique personality and your brand. According to Business 2 Community, regular blogging will generate a whopping 126% more leads.

It builds SEO

One of the greatest benefits of blogging is that it has the ability to drive traffic to your website through search engine optimisation (SEO). You need to research and think about what your customers would be looking for when searching for your goods or services and include these in your blog and SEO tagging.

It can position you as a thought leader

Blogging is a great way to connect with your customers. It can humanise your brand and give them a greater insight into who you are and what makes you special. Over time you will become a recognisable voice.

70% of customers prefer to know a company through articles rather than advertising (Business to Community).

It provides you with content for social media and email campaigns

The days of writing a blog, parking it on your website and expecting things to happen are over! The good news is that once you have written your blog you have the tools to share it with your audience via social media and email which will in turn drive more traffic to your website. This all contributes to building your brand and relationship with existing and potential customers.

It is a great way to build your database

Ask your readers to sign up to your email newsletter at the beginning of your blog. This is a great way of keeping track of people who are actively interested in what you have to say and offer. Email is still a very effective marketing tool and you should be part of your blogging distribution strategy.