Brainstorming is a great way to get started when building your content calendar. As a creative, I love this technique as it allows you to throw all the wild and lateral ideas into the ring first. Some of them will probably be ridiculous but you can cull them back to fit within a more strategic vision later!

Dig up the good news stories. Corporate philanthropy always goes down well. Your customers like to see you giving back. Or perhaps you have you won an award or hired a new staff member?

Give people the back story. Behind the scenes stories are very popular. People love to see how you create your magic!

Share some (not all!) tools of the trade. This is part of creating content that your stakeholders will value. It is a great way of engaging them. If they like what you give them they are more likely to come back for more.

Use humour. In the right context, it is a great way of making a human connection. We all love a good laugh.

Incorporate testimonials. Happy customers will give you credibility. Old fashioned word of mouth is still one of the most powerful marketing tools around. Your brand is not what you say it is but what your customers say it is!

And, if you simply don't have the time or writing is just not your thing give me a shout out. I can help!

By the way, these are not all my ideas. I got some of these insights from a wonderful Content Strategy workshop hosted by Collective Hub and Carnaby + Company. Sharing makes the world go around!