In my job I read a LOT of websites.
It has come to my attention that there are some great websites and, I am sorry to say, some dreadful ones out there. You know - the one that looks like it hasn’t been updated since 2002? It is clunky, hard to navigate and has acres of complex text.
What do you do when you find one of these? I know what I do. I shut it down immediately and go on to the next one on my search list. Now that’s an easy way to lose a customer!
Here are a few tips on how to make sure your website makes a good impression.
Start with clear navigation
Name your website pages logically and use standard terms. Don’t keep your visitors guessing with ambiguous menus. Attention spans are short and you will lose them! A clean, simple and organised website bodes for a good user experience.
Make it readable!
First impressions count. Make them good.
Pay attention to the written word and break it up. Reading from a screen is slower so you need to break your text up into digestible chunks. Good graphics and pictures help with this too.
Use a conversational style of writing and keep your paragraphs short - about four sentences is sufficient. Short sentences are also good. Avoid industry jargon that won’t mean anything to your customer. Speak directly to your website visitors and use the word ‘you’!
Know your audience
Be clear about who you are speaking to and engage them! Show empathy by demonstrating how you can solve their problems. What are your products and services? Tell them. If your visitors can’t quickly see what’s in it for them you will lose them!
Use trust building content
A blog that positions you as an expert or opinion leader in your field is worth having. It also provides material that can be repurposed in social media and e-newsletters. This will drive more traffic to your website. And, don’t forget to let everyone know about any awards or accolades you have received. It all adds to your credibility.
Think about calls to action
Each page should compel the reader to want to do business with you. Give them a reason and include call to action links such as ‘get in touch’, ‘contact us for a quote’, ‘buy now’.
Spelling and grammar count!
Poor writing and spelling mistakes make you look like an amateur. If writing is not your thing it is worth investing in a professional to help you articulate what you want to say.
Make it easy for people to contact you.
Getting in touch should be as simple as one click away. Avoid long winded contact forms and make sure phone numbers and email links are correct!
If you think you need help email me at amy@amyclarkecontent.com.au