The successful implementation of any marketing strategy requires a team of specialists to pull it all together. When it comes to content, parking an article on the website blog and expecting your target audience to read it is not a wise move. To amplify your message you will need to make sure it gets distributed through the right channels so that you reach as many people as possible. Understanding which social platform or media publication is best for your message and how to leverage it can be tricky.

I spoke to LinkedIn marketing specialist, Lucy Bingle about this, and she and I both agree on one thing - killer content comes first!