Perhaps you’ve got your groovy new brand and have secured a Domain or maybe you have decided it’s time to give your existing website a makeover. Assuming you’ve gone this far you’ve probably done a fair bit of work behind the scenes. You know that the people are going to want what you’ve got but they need to be able to find you and they need to like what they see when they do find you. This is where killer web copy and search engine optimisation (SEO) can give you the edge in a competitive marketplace.