Keeping content interesting, relevant and up to date is crucial in today’s marketplace. Yet actually producing it is the challenge most companies and marketers face. Do you feel like you are drowning? If any of these issues resonate it may be time to consider taking on a freelancer.

Lack of time

Quality writing involves research, an understanding of your objective, target audience, and tone required. A good copywriter can keep you focused and take care of these things. This frees you up to worry about other aspects of your business such as product development or sales.

Lack of resources

Often small to medium sized businesses don’t have the luxury of an in-house marketing team. If you are a sole-trader, chances are you are not good at everything. Not many people are! Paying a freelancer to get the job done is a less expensive option. You can engage them on a needs basis.

You hate writing

Are you one of those people that gets stuck when faced with putting ‘pen to paper’? Not all of us are blessed with the ‘gift of the gab’ and that’s OK. Handing it over to a specialist who has the skills and passion to get your story out there will be a huge relief – and it is fun seeing what they come back with. A good writer will listen hard and dig deep to find your stories.

You are not sure how to write for different social media platforms

A long academic article may be appropriate if your objective is to position yourself as a thought leader on Linkedin. A 500-word blog post on your website may need to be edited and repurposed for a Facebook ad or e-newsletter. Content producers understand this and can revise the words accordingly.